With increasing lifestyle changes around the world, we launched our line of breaded products in 2018 to address consumers demands for convenient and easy to prepare protein-based snacks. This line includes products such as breaded nuggets, breaded burgers, breaded fingers, hash browns and onion rings among others. The breaded line is ultra-modern and includes a fully automated forming, breading, frying and spiral freezing facility that is a first of its kind in Kenya and East Africa.
The breaded line allows QMP to become the most integrated poultry producer in East Africa with operations spanning the full value chain from breeding to snack production. This is in line with our vision to become the most innovative and forward-looking protein business in Kenya.